To Play or Not to Play

To play or not to play.

Title: Music and Consumer Behaviour: To Play or Not To Play

This study focuses on the links between consumer behaviour and environmental factors through changes in emotional states. Customers of a major Chinese optical retail store were exposed to different types of music in an experiment lasting 3 days for it. Participants (n=226) reported their emotional and behavioural responses in an exit survey. The results of this study find support for music as a...

To play or not to play: a personal dilemma in pathological gambling.

Research has shown that healthy people would rather avoid losses than gamble for even higher gains. On the other hand, research on pathological gamblers (PGs) demonstrates that PGs are more impaired than non-pathological gamblers in choice under risk and uncertainty. Here, we investigate loss aversion by using a rigorous and well-established paradigm from the field of economics, in conjunction ...

To play, or not to play: building a learning environment through computer simulations

This article analyzes the impact of a computer simulation (business game) on the users’ perceived learning. The theoretical model developed in this paper is derived from the collaborative learning and the Human-Computer Interaction assumptions. The hypotheses relating groups’ dynamics and the user-computer interface design with the users’ perceived learning are tested using the business game “F...

Do you play to win--or to not lose?

Some personality assessment tools are good at identifying what you like to do, but they tell you very little about whether you're good at it or how to improve if you're not. Fortunately, one way of grouping people into types is based on an attribute that does predict performance: promotion focus or prevention focus. Promotion-focused people see their goals as creating a path to advancement; the...